Established in Boston in 2022 as a collaborative effort between Chinese and American businesses, Temu quickly exploded in popularity as it rose to the top download charts for the year. A booming e-commerce platform, Temu has changed the way people look at value by offering prices far below market value, bringing a larger ROI for brands while improving buying and spending outcomes for consumers. The result has been that Temu has surged while other businesses have floundered, leading many to ask this simple question: why is Temu working so effectively?
Introducing TEMU
The idea of collaboration has always been a good one, and it is no surprise that collaboration leads to better outcomes between brands, buyers, and e-commerce platforms. Temu is named after the concept of Team Up and Price Down, and the online inventory for the platform can attest to that concept.
The pricing found on Temu’s home page may raise eyebrows, but it is the method by which they are lowering prices that have gotten Temu so much popularity recently.
Temu works directly with its sellers to design better products that are tailor-made to fit the needs of their potential clients. As a result, the team at Temu can give brands more breathing room as they price their products without gouging their potential consumers.
How does Temu accomplish this seemingly Herculean task?
The Temu System
If knowledge is power, then data-driven insights and marketing analytics are truly the keys to success. Temu works with its clients to provide them with these data-driven metrics through their dashboards, giving brands the ability to cut costs, apply marketing concepts, and utilize insights in ways that other e-commerce platforms simply have not been able to accomplish. As a result of this approach, businesses are better able to cut prices and supply customers with the products they desire.
The Temu system truly originates with precise sales driven by insights between sellers and buyers. Temu works hard to match its sellers with the supply to meet their demand, giving the insight to make the best choices possible while adjusting accordingly along the way. This gives production teams some slack as they save money on market research and analytics instead of opting to target clients directly.
In addition to their work in market research, Temu takes the load from sellers concerning informing, designing, and marketing products.
Temu’s adoption of this process as well as its effectiveness concerning brands and buyers, has led shoppers to turn away from conventional shopping preferences. Adam M said, “I can’t go back to other online shopping sites. I’ve always liked online shopping for its convenience, especially when I have an entire messy family to take care of.”
